Don’t create content. Create content that invites people in.

Photo by Daniel Schludi on Unsplash

Create content that allows people to make their own decisions.

Content that empowers.

Content that gives people something to believe in.

Something to fight for.

Something to be pissed off about.

Something that brings people together.

You can only do this through storytelling.

With storytelling, you don’t need to tell people how to navigate crypto winter.

You simply tell them the story of the ice.

Tell people how you discovered yourself in the frozen tundra, overcoming obstacles — and how others can do the same.

Lived experiences relayed through story hold the key to web3.

Blockchain and the internet will allow your story to connect to other systems and become immutable.

But, until your story maps onto web3 in a way that resonates with others, you will only skim the surface.

Mass adoption of web3 and the metaverse lives and dies not on the tech, but on storytelling.

Tell yours without fear or hesitation.

Don’t create content. Create content that invites people in. was originally published in Brand New Voices on Medium, where people are continuing the conversation by highlighting and responding to this story.

 Read More Brand New Voices – Medium 


About the author

Corrales Cachola

Founder of Brand New Voices — an exploration community for emerging opportunities in NFTs and communities. I help you strategize on web3 solutions for marketing, community, diversity, and social impact. Also, Marketing for Community Banks. Journalist trained. 👋🏽 Outspoken DEI Advocate. Clients have included: Nike, Intel, Barret School of Banking, World Health Organization, and Special Olympics International
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