Who will document the story of us?

Photo by Joanna Kosinska on Unsplash Who will be our historian? Not just our projects and their outcomes. Rather, the story of a single tear forged from the unbreakable bonds of shared joy and pain. Between a once-unknown artist and a new collector. Will we remember the brand new voices of today in our quest to build […]

Don’t create content. Create content that invites people in.

Photo by Daniel Schludi on Unsplash Create content that allows people to make their own decisions. Content that empowers. Content that gives people something to believe in. Something to fight for. Something to be pissed off about. Something that brings people together. You can only do this through storytelling. With storytelling, you don’t need to tell people how to […]

MLK, web3, and what it really means to build bridges

Photo by Raffaele Nicolussi on Unsplash Most people think of Martin Luther King, Jr. as a man of peace. A bridge builder. A dreamer. A community organizer. A steady leader. A master diplomat. But let’s be clear about what it means to become those things. It means kicking ass and taking names. MLK was a radical. A firestarter. And […]

Fall in love with your mission, vision, values, and purpose.

Photo by freestocks on Unsplash If you’ve fallen out of love, find a way back. If you don’t know what love is, today is the day. If you’ve grown bitter with your decision over time, workshop that stuff. If you’ve been hurt before, you’re human. If the idea of core brand commitments scares you, stay the course. Have faith in the […]

Why Rihanna’s Super Bowl NFT won’t help you understand NFTs.

Photo by Tyler Nix on Unsplash The Rihanna SuperBowl NFT hot takes across web3 praising its “use case” (as if to assume it paves the way for other artists who want to do as she did ) is exactly what’s wrong with everyone in web3 taking cues from web2 influencers and big brands. The reason it worked […]